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Rivian Drops Entry R1 Trims as TD Cowen Turns Bullish Ahead of R2 Reveal

Investor focus centers on pricing, launch timing for the mass‑market R2.

Overview

  • Rivian told customers it is discontinuing the lower-priced Dual Standard versions of the R1T and R1S, effectively raising entry prices by $7,000 as it reshapes the lineup.
  • The company is promoting leases starting at $749 per month with a $3,000 incentive on remaining Dual Standard inventory for orders placed in mid-March as it clears stock.
  • TD Cowen upgraded Rivian to Buy with a $20 target and modeled full-scale R2 demand at 212,000–335,000 units annually, helping lift shares in Tuesday trading.
  • Rivian will unveil final R2 specifications and pricing on March 12 at SXSW, with the initial dual-motor performance trim expected to price above $50,000 while a roughly $45,000 entry variant remains unconfirmed after being removed from the website.
  • Showroom representatives report R2 customer deliveries are expected to begin in April, aligning with guidance for 62,000–67,000 vehicles in 2026 that implies 20,000–25,000 R2 units and a working-capital outflow as inventories build.