Overview
- More than 600 roles, roughly 4–4.5% of the approximately 15,000-person workforce, will be eliminated, according to an internal memo from CEO R.J. Scaringe.
- Cuts center on customer service, sales/delivery and marketing, with Vehicle Operations folded into Service, Delivery and Mobile Operations into Sales, and a single marketing organization led by Scaringe as interim CMO.
- Rivian said manufacturing jobs are not affected as it readies R2 production in Normal, Illinois, with the midsize SUV targeted to start around $45,000 in 2026.
- This is the second reduction in about a month after a 1.5% cut, and it follows Q3 deliveries of 13,201 vehicles (about 32% higher year over year) and a narrowed 2025 delivery outlook to 41,500–43,500.
- The company points to policy and market headwinds, including the Sept. 30 expiration of the $7,500 federal EV tax credit and an estimated $100 million delay in compliance-credit revenue, with further updates expected in Nov. 4 earnings.