Overview
- The agreement takes effect on January 1, 2027, following the expiration of River’s ChangoMás naming deal at the end of 2026.
- River is guaranteed at least $110 million over ten years, including $80 million tied to a minimum of 120 shows and a $30 million floor for naming rights.
- DF Entertainment will lead international tours and Dale Play Live will handle Latin programming under exclusive show rights at the Monumental.
- Live Nation will propose sponsors for the stadium’s commercial name, but River retains final approval and no specific new name has been announced.
- Payments are front-loaded to support football investment, reduce debt, and fund a roof and capacity project exceeding $100 million that is slated to begin in April with minimal impact on home matches, while members receive up to 10,000 presale tickets per show.