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Rio Fashion Week Returns With City Backing as Pier Mauá Hosts 20 Brands

A three-year city-backed guarantee signals a push to lock Rio into Brazil's fashion calendar.

Overview

  • Rio Fashion Week is underway at Pier Mauá through April 18 with runway shows by 20 brands.
  • Organizer IMM said the city has guaranteed at least three more editions, with a stated goal of making the week permanent.
  • Tickets are sold in four tiers via Eventim, with business-session access by WhatsApp, and prices range from R$50 to R$2,400.
  • The hub adds exhibitions, talks with international guests, a pop-up bookstore, restaurants, wellness sessions, and nightly parties.
  • A headline exhibition, A Alta Costura do Carnaval, curated by Gringo Cardia, showcases 50 looks by Henrique Filho and live work by his atelier’s embroiderers.