Overview
- The Super Bowl spot showcased Search Party, which begins scanning nearby outdoor cameras for a match when a missing-dog photo is posted in the Ring app.
- Amazon CEO Andy Jassy said the feature reunited 99 dogs in its first 90 days and called it a compelling real-world use of AI.
- Ring says any matching clip is shared only if the individual camera owner approves it and stresses that the system does not scan human faces.
- Some users reported emails indicating the feature was enabled by default with an option to turn it off, fueling questions about consent and settings.
- Critics across the political spectrum labeled the ad dystopian and raised surveillance concerns, citing Flock Safety ties, while Ring says it has no partnership or video-sharing arrangement with ICE.