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Ring Opens AI ‘Search Party’ to All U.S. Dog Owners, Debuts First Super Bowl Ad

The tool analyzes nearby outdoor cameras for possible matches and leaves sharing decisions with camera owners as Ring pledges $1 million to equip shelters.

Overview

  • Anyone in the U.S. can now report a missing dog through the Ring/Neighbors app without owning a Ring device.
  • Participating outdoor Ring cameras use AI-powered computer vision to scan for dogs resembling the posted photo and alert the camera owner of potential matches.
  • Camera owners review alerts and choose whether to share clips or ignore them, and users can opt out of the feature.
  • Ring reports the system has helped reunite more than one lost dog per day since its launch last fall.
  • The company is partnering with Petco Love and Best Friends Animal Society as it equips roughly 4,000 U.S. animal shelters with Ring camera systems.