Overview
- Anyone in the U.S. can now launch a Search Party through the Ring app to look for a missing dog, even without owning Ring hardware.
- Participating outdoor Ring cameras use computer vision to spot potential matches and alert camera owners, who review clips and choose whether to share.
- Ring says the feature has facilitated more than one dog reunion per day since launch, with support for cats and other pets planned later.
- The company ran its first Super Bowl ad to promote the tool, featuring founder Jamie Siminoff and a narrative centered on a lost dog named Milo.
- Ring is committing $1 million to equip about 4,000 animal shelters with camera systems in partnership with Petco Love and Best Friends Animal Society, while reports note the feature is on by default with opt‑out controls and lingering privacy concerns.