Overview
- Set In Stone, which dropped July 17, is a 19-track album that includes features from T.I., Jeezy, French Montana, Gucci Mane, Don Toliver and Kodak Black.
- Industry trackers reported July 21 that the album is expected to sell under about 26,000 units in its first week and to debut outside the Billboard 200 Top 20.
- 50 Cent posted multiple Instagram taunts after the projections, mocking the album’s performance and posting a disputed claim that Ross sold 2,000 records.
- Ross told followers before the release that he had "already been paid" and has not offered a sustained public rebuttal to 50 Cent’s posts.
- The episode highlights how streaming-era listenership and advance deals can leave legacy artists paid but with reduced chart impact, a dynamic that may increase reliance on touring and brand revenue for established acts.