Overview
- Rich Sparkle Holdings completed the purchase of Step Distinctive Limited, which manages Khaby Lame’s brand, on January 25.
- The contract authorizes a digital replica using his image, voice and behavior to create multilingual content and operate continuous live sales.
- Rich Sparkle plans a centralized model that combines e-commerce, licensing, advertising and live commerce across key markets.
- Lame has built an audience of more than 360 million followers with mostly silent, gesture-driven videos.
- Investors project potential annual revenue up to $4 billion, presented as forward-looking estimates rather than realized results.