Overview
- The festival unveiled the 74th-edition poster on Wednesday at Tabakalera with Ricardo Darín as the official image for the event running September 18–26, 2026.
- Local studio Wallijai created the campaign as a collage based on a 2024 portrait by Argentine photographer-musician Sebastián Arpesella and tied the visuals to the festival’s new leitmotiv, the 'oficios del cine' or film crafts.
- Outgoing director José Luis Rebordinos and his successor Maialen Beloki presented the posters, with Beloki due to assume the festival directorship in January.
- The announcement included a video tracing Darín’s roughly 20-year relationship with San Sebastián, noting his 2017 Donostia lifetime honour and past roles as jury member and film presenter.
- Organizers say Wallijai will release section-specific posters now and three Klasikoak posters soon, a move that links the main festival identity to a regional retrospective and Filmoteca Vasca programming in Basque cities.