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Rhode Taps Sarah Pidgeon for Spring 2026 Campaign, New Blush and Lip Tints Launch March 9

Rhode leverages Pidgeon’s Carolyn Bessette portrayal to channel a sleek seasonal look that it expects will drive rapid online demand.

Overview

  • Rhode’s Spring drop features two Pocket Blush shades—raspberry-pink Teacup and warm red Candy Apple—with Candy Apple described in reporting as the brand’s first red blush.
  • The campaign also introduces two Peptide Lip Tints in Sweet Pea and Pretzel, which Nylon reports were selected following a customer vote last year.
  • New accessories include updated phone options such as the Snap-On Lip Case, expanding the brand’s phone-and-tint system.
  • Sales open March 9 on Rhode’s site, with Nylon listing a noon ET launch and Vogue noting a waitlist now available.
  • In Vogue, Pidgeon says playing Carolyn Bessette-Kennedy reshaped her approach to presentation and fashion, a perspective reflected in the campaign’s styling.