Overview
- Rhode announced the collaboration with Alexandra Leclerc on September 8 and said the limited collection will go on sale exclusively at rhodeskin.com on September 15 at 9:00 a.m. PST/12:00 p.m. EST.
- The lineup includes three 0.08-ounce Pocket Pearl blush shades, a Sweet Apple Peptide Lip Tint, a butterfly Flutter Charm, and an R-shaped carabiner designed to clip the tiny blush onto bags.
- Leclerc, Rhode’s first muse and a longtime user of the brand, co-created the products and named shades for personal touchpoints such as Gemini, Monaco, Monet, and Sweet Apple.
- Campaign creative spotlights Leclerc’s everyday life and her miniature dachshund Leo, using lifestyle imagery to position the drop as portable, collectible, and tied to her public profile.
- The release builds on Rhode’s viral, skin-first playbook and exclusive online drops, a tactic that coverage says could create strong demand and quick sell-outs while raising the brand’s profile among travelers and collectors.