Overview
- Interior Minister Michael Ebling presented the trial as part of the force’s communications strategy focused on digital outreach to young people.
- Police trainee Laila Ziegler, 19, runs the new personal TikTok channel @laila.polizei.rlp as the organization’s first corporate influencer.
- Since starting on December 8, she has posted five videos and attracted about 10,000 followers, which officials called a very good start.
- The effort targets Generation Z for recruitment and complements information, prevention tips and warnings shared across the police’s social channels.
- The TikTok push builds on a multiyear presence that began on Facebook in 2013, expanded to Instagram in 2017 and added a state TikTok account (@110.rlp) in early 2024.