Particle.news
Download on the App Store

Rhea Chakraborty Unveils AI Avatar ‘Mishty’ Tied to Chapter 2 Campaign

The launch showcases an early experiment in tech-led storytelling designed to create more personal, interactive connections with fans.

Overview

  • Chakraborty introduced Mishty as a digital storytelling character inspired by her personality and inner voice rather than a direct replica.
  • The avatar was built with Galleri5’s G5 AI Studio pipeline, which combines AI models, motion capture, voice synthesis, and real-time interaction systems to create cinematic-grade characters.
  • A video posted to Instagram shows the avatar on a beach with a voice resembling Chakraborty saying, “Roses are red, violets are blue, let’s smash the patriarchy, me and you.”
  • The reveal on March 8 aligned with the launch of her Chapter 2 collection titled “Smash the Patriarchy,” positioning Mishty within the campaign’s message.
  • Collective Artists Network CEO Vijay Subramaniam called the project an early step in extending artists into digital spaces, while Chakraborty said Mishty offers a new way to tell stories and engage audiences.