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RH Opens Five-Level Gallery in Mayfair to Advance Global Luxury Push

The Mayfair launch signals RH’s plan to build a fully integrated global luxury home brand through hospitality-led, members-club style retail.

Overview

  • RH opened The Gallery in Mayfair in late June 2026, occupying a restored 1723 Palladian building that spans roughly 54,000 square feet.
  • The five-level space was modernized with designs by Foster + Partners and retains period features such as Greco-Roman columns, wood-paneled dining rooms and hand-blown chandeliers.
  • RH staged the opening as an experiential retail venue with no visible price tags or sales staff and with multiple bars, dining rooms, lounges and curated displays that emphasize hospitality over traditional selling.
  • A star-studded VIP launch drew guests including Margot Robbie, Henry Cavill and other British celebrities, a publicity move that RH’s CEO Gary Friedman framed as part of climbing into top-tier global luxury.
  • The Mayfair Gallery follows RH openings in Paris and Milan and expands the company’s European footprint from its earlier UK site at Aynhoe Park, a rollout that could deepen RH’s move from furniture retail toward hotels, restaurants and membership-style living spaces.