RFK Racing to Run Liverpool FC-Themed No. 17 at Sonoma on June 28
The crossover uses Fenway Sports Group ownership to reach both soccer and NASCAR fans during a high-profile U.S. soccer summer.
Overview
- A Friday announcement by RFK Racing, Trimble and Liverpool FC confirmed that Chris Buescher’s No. 17 Ford will carry a Liverpool-themed paint scheme for the NASCAR Cup race at Sonoma on June 28.
- Fans will get the first look at the car at NBC’s Premier League Mornings Live festival at Armature Works in Tampa during April 18–19.
- Trimble, a global technology company serving construction and transportation, is funding the activation and will feature on the hood, quarter panels and rear deck.
- A merchandise collection based on the Liverpool design will be available to give supporters a way to engage with the crossover.
- The effort taps Fenway Sports Group’s shared portfolio and lands ahead of a packed U.S. soccer stretch that includes a major tournament finale in New Jersey and Liverpool’s preseason tour to Nashville, New York and Chicago, with reporting calling the Sonoma look a one-race appearance.