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Rewe Rolls Out Hydroponic Salad Mixes in Bavaria, Plans Penny Launch After Easter

The companies say the greenhouse pilot cuts water use by up to 90%.

Overview

  • Products are now on shelves in Rewe stores across Bavaria under Rewe Beste Wahl and Rewe Regional, with the Crispy Mix already available.
  • Penny will add the salads in its southern region after Easter under the Marktliebe label, with nationwide availability planned afterward.
  • The salads are grown in water basins using a controlled greenhouse system with LED lighting and geothermal heat in Kirchweidach on roughly four hectares.
  • Project partners report 22–32 day growth cycles, pesticide‑free production, and up to seven days longer shelf life compared with conventional salad.
  • Rewe estimates about 3,000 tonnes of CO2 avoided annually through renewable heat, while some observers warn the model could pressure smaller outdoor farms.