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Rewe Pilots Drive&Go Drive-In Grocery Pickup at Three Stores

The year-long trials measure customer uptake to guide any wider rollout.

Overview

  • Rewe has activated its Drive&Go pilot at three Region West stores—Euskirchen, Hachenburg and Alfter—for a 12‑month test.
  • Shoppers order in the app or online, book a pickup window, drive into a marked lane, scan a QR code, and staff load the groceries into the car in about three minutes.
  • Payment happens cashless from the driver seat, with EC card supported now and more methods planned, according to the company.
  • The service is free from €70 and costs €2 below that amount, and product prices match those in the stores.
  • Rewe will decide on expansion after reviewing customer satisfaction, process stability, usage and costs, and it is also piloting cashierless Pick‑&‑Go stores in Hannover.