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Revlon Taps Teyana Taylor as the New Face of Super Lustrous

The appointment signals a push to refresh Revlon’s legacy campaign for a new generation.

Overview

  • Revlon named Teyana Taylor the face of its Super Lustrous lipstick franchise and the star of its ongoing Be Unforgettable campaign.
  • Taylor said the role honors a brand that backs women who forge their own path and she framed unforgettable beauty as presence and individuality.
  • The partnership revives the 1980s Most Unforgettable Women in the World Wear Revlon idea in a modern take centered on bold color and self-expression.
  • Revlon is leaning on product news, including Super Lustrous Ultra, a balm‑stick hybrid with full‑coverage color, while its $10.99 classic sells about 11 tubes a minute.
  • Under CEO Michelle Peluso, 2025 revenue rose 3% to $2.06 billion as the brand added ambassadors like Megan Maroney alongside Madelyn Cline and Ashley Graham.