Overview
- Multiple outlets report large, time‑sensitive discounts on Aug. 13 for Apple’s 2026 M5 MacBook line with Amazon and B&H listing the 13‑inch M5 MacBook Air (24GB/1TB) at $1,649 and Amazon offering a 14‑inch M5 Pro at $2,259.99.
- Apple’s Certified Refurbished Store is showing deeper refurbished markdowns today, including certain 13‑ and 15‑inch M5 Air configurations at $1,529 that carry Apple’s one‑year warranty and are eligible for AppleCare.
- Amazon is discounting many M5 MacBook Pro SKUs by up to $500 on select high‑end models, with several Pro and Max configurations posted well below launch prices.
- Some retailers such as Best Buy and Costco have been observed price‑matching leading listings while Apple’s back‑to‑school deals offer extra savings for eligible students and educators, so net prices depend on eligibility and timing.
- The discounts are a direct reaction to Apple’s June price increases and changes to base storage tiers, and buyers should expect volatile stock and price swings across new, certified‑refurbished, and third‑party renewed channels when hunting the best deal.