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Retailers Match Best Buy Deals to Deeply Discount Apple Gear

Retailers matching Best Buy are temporarily rolling back Apple’s summer list-price increases to offer deep, short-lived discounts on MacBooks, AirPods and AirTag 2.

Overview

  • Best Buy’s 60th Anniversary sale this week prompted Amazon, B&H and others to match or undercut prices, turning the promotion into a broad, time-limited round of Apple markdowns.
  • Select 14-inch M5 Pro MacBook Pro configurations have dropped $400 to $500 off, with specific listings such as a 24GB/2TB 14-inch M5 Pro offered as low as $2,599–$2,699 at major retailers.
  • Headphone and accessory deals include AirPods Pro 3 at about $189.99, AirPods Max 2 around $429, and AirTag 2 at all-time lows (single tags near $24 and some open-box units at $20).
  • Many offers are configuration-, stock- and condition-dependent, and buyers can also find official Apple Certified Refurbished units like a 13-inch M5 MacBook Air 16GB/512GB at $1,099 with Apple warranty.
  • The price moves give shoppers short-term relief from Apple’s recent summer list-price hikes but are likely to end as the anniversary sale closes and Apple’s typical fall product refresh approaches.