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Retailers Cut Prices Below Apple's New M5 MacBook MSRPs

Competing sellers are using selective, inventory‑dependent discounts to undercut Apple’s higher list prices, signaling short‑term clearance tactics.

Overview

  • Retail price skirmishes intensified this Thursday when Amazon and B&H briefly undercut one another on M5 MacBook Pro models, with the 14‑inch M5 16GB/1TB dropping to $1,849.
  • Amazon has also restocked select M5 MacBook Air configurations and listed them roughly $150 below the new Apple list prices, including 13‑inch 16GB/1TB and 24GB/1TB options.
  • Discount sizes are tied to specific chips, RAM and SSD choices, with base M5 models about $150 off and higher‑end M5 Pro and M5 Max units showing reductions up to $400–$500 depending on the configuration.
  • Buyers seeking larger savings can find deep, widely available bargains in the refurbished market, where 2017–2020 Intel MacBook Pros are being offered for as little as about $200–$430.
  • Deal reporters warn these cuts are inventory‑dependent and may be short lived, so shoppers should compare exact SKUs, colors and bank or affiliate offers now because clearance pricing could evaporate as stock moves.