Overview
- Amazon and Best Buy, which launched overlapping multi‑day Apple sales on Thursday, rolled out steep temporary discounts that undercut the post‑June price increases on key devices.
- AirPods Pro 3 hit $189.99 at Amazon, a month‑low and one of the best prices of 2026 for that model.
- Apple Certified Refurbished listings are delivering the deepest immediate savings with select M5 MacBook Air models up to $300 off while new 13‑inch M5 MacBook Air units on Amazon are down roughly $180–$190.
- A 14‑inch M5 Pro MacBook Pro (24GB/2TB) appeared at $2,499 on Amazon, about $500 below the new MSRP and roughly $100 below Apple’s pre‑hike price, and Apple Watch Series 11 and Ultra 3 models have also seen rare lows across retailers.
- These deals rely on limited configurations and open‑box or refurbished stock that can vanish quickly so shoppers should compare new, certified refurbished, and open‑box offers and watch for price reversals as Apple’s fall refresh approaches, a trend tied to June’s price rises driven by higher RAM and NAND demand.