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Retail Price War Sends AirPods Max 2 to $499 and Earbuds Under $200

Major U.S. sellers are matching and undercutting each other to grab early Prime Day sales, a pattern that could produce deeper or shifting discounts before the event.

Overview

  • Best Buy ran a four-day Apple shopping event this week while Amazon and B&H responded with competing listings and lower prices on select items.
  • The new AirPods Max 2, released in March with Apple’s H2 chip, hit a record low of $499 at Best Buy and Amazon in current-condition listings.
  • Amazon has the AirPods Pro 3 at $199 and the standard AirPods 4 at $99, offers many outlets call among the best prices of the year.
  • Discounts on M5 MacBook Air, MacBook Pro, and the MacBook Neo vary by configuration, with Amazon and B&H undercutting Best Buy on several M5 models.
  • Deals are volatile with limited colors and spotty stock, Best Buy is offering 1,250 My Best Buy points on $499+ Apple purchases, and analysts say prices may change again as Prime Day approaches.