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Retail Price War Pushes M5 MacBook Pro to New Lows on Amazon and B&H

Apple’s March storage overhaul reset price anchors, spurring sharp, configuration-specific cuts.

Overview

  • Amazon’s MacBook Pro discounts, which hit new all-time lows Saturday, dropped the 14-inch M5 Pro with 24GB RAM and 1TB storage to about $1,984.
  • B&H undercut that same 14-inch M5 Pro build to $1,949 with an in-cart $40 coupon, and the offer has appeared in short, limited windows.
  • The 14-inch M5 model with 24GB RAM and 1TB fell to $1,699 at Amazon and B&H, while Amazon priced the 14-inch M5 Pro 24GB/2TB at $2,397.
  • Power users saw deeper cuts on high-end builds, with B&H offering the 14-inch M5 Max 36GB/2TB at $3,299 and Amazon listing the same at $3,359.
  • Deal trackers describe a weekend price war across authorized resellers, with volatile, configuration-driven lows that are resetting street pricing for Apple’s 2026 laptops.