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Resident Evil Requiem Pull-Up Bar Bundle Sells Out in Japan in Under Five Hours

The sellout underscores a Japan-only Yume Group collaboration linking a pull-up bar to Capcom’s late-campaign marketing.

Overview

  • The Japan-exclusive bundle paired a physical PS5 or Switch 2 copy with an at-home pull-up bar priced at ¥19,800 (about $128–$130).
  • Marketed as the Terrifying/Horrifying Nightmare Set, the run was limited to 50 units, according to Automaton.
  • Capcom worked with e-commerce firm Yume Group on ads that digitally place company figures into Resident Evil Requiem scenes.
  • Promotional spots depict co-protagonist Grace Ashcroft using the pull-up bar, including a shot of her hanging upside down that echoes reveal imagery.
  • Resident Evil Requiem is slated to launch on February 27, 2026, for PS5, Xbox Series X/S, PC, and Nintendo Switch 2.