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Reports: Taylor Swift Not in Contention for Super Bowl LXI Halftime Under Jay-Z’s Strategy

Industry insiders point to a pivot toward bigger, riskier, culture-defining acts as planners look beyond guaranteed ratings.

Overview

  • Multiple outlets, citing entertainment reporter Rob Shuter and unnamed sources, report that Swift is not being considered to headline Super Bowl LXI.
  • Roc Nation, led by Shawn “Jay-Z” Carter, is described as prioritizing cultural impact over safe, ratings-guaranteed choices.
  • Bad Bunny’s recent halftime show averaged 124.9 million viewers, according to Nielsen figures cited by ESPN, which insiders say validated the bolder approach.
  • Sources close to Swift indicate she would avoid committing to a halftime performance while Travis Kelce remains an active NFL player.
  • The NFL and Roc Nation have not confirmed any headliner, and the reports about Swift’s status remain unannounced by the league or her team.