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7h ago

Reports Say Nvidia Told Partners It Will Raise GeForce GPU Kit Prices

Rising GDDR6 and GDDR7 memory costs mean partners will likely pass higher kit costs to retail, shrinking lower‑cost SKUs.

An image about NVIDIA is reportedly increasing the prices of its GeForce RTX GPUs due to rising memory costs
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Overview

  • Multiple tech outlets reported Thursday that BenchLife says Nvidia notified AIB board partners of higher prices for bundled GPU kits that include GDDR6 and GDDR7 memory.
  • If the reported kit increases are passed on, AIBs such as ASUS, MSI and Gigabyte would pay more for GPU dies paired with memory and are likely to raise retail prices for affected cards.
  • The reports say the increases would hit the RTX 50 family and some GeForce models that use GDDR6, though the exact list of SKUs, regions and timing remain unconfirmed.
  • An anonymous source cited by VideoCardz told reporters that high 3 GB GDDR7 pricing has put planned RTX 50 'Super' models on hold, but that claim has not been confirmed by Nvidia.
  • Journalists note that rising costs for cooling, PCBs and packaging plus tight DRAM supply have squeezed partner margins and could make makers favor premium designs over entry‑level models.