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Reports Say Hertha’s Main Sponsor Halted Payments as Club Weighs Early Exit

The shortfall of about €1 million puts fresh strain on the cash‑tight second‑tier club.

Overview

  • Multiple outlets report that CheckCars24 stopped paying in November 2025, leaving roughly half of this season’s €2.1 million fee outstanding.
  • Hertha says it is in regular and constructive talks with partners and declines to discuss contract details in public.
  • The club is reviewing options to end the sponsorship early, with the current deal reported to run through 2027.
  • CheckCars24 has not answered media questions, while its website still promotes the partnership with Hertha.
  • The three‑year deal was signed in summer 2024 under former executive Thomas Herrich for about €6.5 million, and repeated sponsor turnover plus poor results has raised concerns about steady revenue.