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Reports Say Dodgers Strike Uniqlo Deal for Field Naming at Dodger Stadium

The agreement preserves Dodger Stadium’s name, with Uniqlo branding to debut before Opening Day.

Overview

  • Multiple outlets report Uniqlo will become the field presenting partner, with the surface likely styled as Uniqlo Field at Dodger Stadium.
  • The ballpark’s official name remains unchanged, consistent with team leadership’s long-stated stance against selling stadium naming rights.
  • Uniqlo is expected to receive prominent in-park visibility, including a new center-field sign, plus exclusive marketing and promotional rights as a top sponsor.
  • An official team announcement is expected before Opening Day on March 26, according to reporting originally from The Athletic.
  • The move caps a search restarted in 2022 with Sportfive and aligns with a broader push to grow Japanese partnerships after Shohei Ohtani’s signing, with Forbes estimating $70 million in 2024 sponsorship revenue.