Reports: Real Madrid Near €300 Million Shirt Revenue With Emirates and Adidas Extensions
Agreements in principle to 2031 would lift annual payouts toward a reported €300 million target.
Overview
- Spanish radio Onda Cero, via local reports, says Real Madrid has reached agreements in principle with Emirates and Adidas to extend both deals to 2031, though formal signings are still pending.
- AS, as reported by Yahoo Sports, indicates the Emirates renewal could raise yearly payments from roughly €70–80 million to nearly €100 million.
- Adidas’s current kit-supplier deal is valued around €120 million per year, and the reported extension would maintain the long-running partnership first signed in 1998.
- HP remains the sleeve sponsor and technology partner with one campaign left on its current agreement, and talks over an extension have begun.
- Real Madrid’s shirt is presently valued near €260 million annually, and hitting €300 million would set a new benchmark ahead of rivals such as Manchester United and Barcelona.