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2w ago

Reports Point to Google’s Screenless ‘Fitbit Air’ Launching May 16 for About $99

The device would test Google’s shift toward recovery-style wearables as health features move under a new Google Health brand.

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Rear of the Fitbit Inspire 3 up-close on a red background; the new Fitbit Air could cost the same as the Inspire 3 ($99)
Fitbit Sense and Fitbit Premium app
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Overview

  • Retail and supplier listings published Monday indicate a May 16 availability window and a price near $99 for the Fitbit Air, though Google has not confirmed details.
  • Coverage describes a screen-free, Whoop-style band focused on passive metrics like sleep, heart rate, and recovery, with stats viewed in the Fitbit app rather than on the wrist.
  • Multiple reports say Fitbit Premium will be rebranded as Google Health and the AI coaching tool will be called Google Health Coach, but the company has yet to announce this.
  • Leaked options point to three core colors—Obsidian, Lavender, and Berry—and band types that include Performance Loop, Active, Elevated SoftFlex, and Metal Mesh in several finishes.
  • Steph Curry has been seen wearing the tracker since January and teased it in late March, and outlets expect an official reveal in the coming weeks around Google’s May events.