Overview
- South Korean leakster yeux1122, citing analysis referenced by PhoneArena and TN, says Apple may lift iPhone 18 Pro and Pro Max prices compared with the 17 series due to sharp RAM and storage cost increases.
- The rumored adjustments would focus on high-capacity configurations, with reports indicating the standard iPhone 18 would not see a price change.
- Analyst notes from J.P. Morgan Research, Citigroup and Bank of America warn elevated memory prices could push Samsung to raise Galaxy S26 pricing and weigh on 2026 smartphone demand.
- Separately, RÉCORD reports the iPhone 18 Pro Max could be presented in March–April 2027 with a staggered international rollout reaching Mexico weeks later, though Apple has not confirmed any schedule.
- Retail coverage points to the 2022 iPhone 14 Pro Max as a lower-cost alternative in 2026, highlighting its A16 Bionic, 6.7-inch 120Hz display and pricing near 2,199 soles (about $655) in Peru.