Overview
- Cuarto Poder reported a plan near S/479,000 for digital communications, including about S/370,000 earmarked for paid ads, awarded to GM Marketing Services SAC.
- The contract was signed days after César Acuña announced his Oct. 13, 2025 resignation, and the strategy ran for 47 days in November and December 2025.
- Roughly S/185,000 was spent on digital ad buys during the run, with most allocated to Facebook and Instagram, plus YouTube and search.
- Targeting extended to Lima Metropolitana and other regions, and reported metrics showed several videos exceeding 3 million interactions and 2 million views.
- APP’s Luis Valdez said Acuña bears no responsibility because he had left office and did not sign the contract or addendum, while Acuña stated the case has been with the Ministerio Público since May 2025.