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Report Reveals Sony’s Firesprite Led Canceled Breaking Bad PSVR Project

The shelved VR experience highlights how cost, technical hurdles, brand control can halt high‑profile tie‑ins.

Overview

  • An investigation by MP1st, cited by Push Square and Dexerto, identified Sony-owned Firesprite as the studio behind a Breaking Bad PlayStation VR project that was canceled.
  • The concept targeted a short narrative experience for VR that let players explore show locations such as Walter White’s backyard, the RV, and the New Mexico desert.
  • Development traced back to 2017, Sony acquired Liverpool-based Firesprite in 2021, and in 2022 creator Vince Gilligan said the project never came to fruition because building VR games takes years and millions of dollars.
  • Gilligan credited producer Jenn Carroll with writing several game story drafts across multiple concepts, yet none progressed to release.
  • Push Square framed the finding within a run of Firesprite cancellations, including a reported Twisted Metal effort, reflecting shifting priorities inside Sony’s first‑party pipeline.