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Report: OnePlus and Realme Combine Product, Marketing and Service Under Oppo

The unverified change suggests tighter Oppo control over both brands.

Overview

  • Tech outlets cite a Weibo post saying the two brands folded global and China operations into one internal “sub-product center” that directs product planning across markets.
  • The restructure would also join marketing and customer service, with Xu Qi reportedly taking charge of those teams.
  • Leadership in the leak places Li Jie at the helm reporting to Oppo executive Pete Lau, with former Realme vice president Wang Wei in a deputy role.
  • Oppo has not confirmed the report, and coverage ties it to recent signs of pullback such as OnePlus staff exits, a Europe strategy review, and fewer global launches this spring.
  • Observers say a shared pipeline could blur the line between the two lineups, which could affect buyers in markets like the United States where Realme does not sell phones.