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Report: Honda Plans to Revive the Element as a U.S.-Built Hybrid Crossover in 2029

The move would underline Honda’s shift to hybrids and concentrate global production in Ohio as the company targets high sales volumes.

Overview

  • Automotive News reported Wednesday that Honda plans to begin production of a revived Element in the second quarter of 2029 at a central Ohio plant that would serve as the model’s global production hub.
  • The same report says Honda is targeting nearly 100,000 units in the vehicle’s first full year, a volume that would make the Element a major compact crossover in the company’s lineup.
  • The revived Element is described as a hybrid-powered crossover sized between the HR-V and CR-V and positioned toward outdoor‑oriented buyers as a rival to models like the Ford Bronco Sport.
  • Honda has publicly acknowledged the Element’s cult following but declined to confirm product specifics, so drivetrain, features, pricing and export plans remain reported but unconfirmed.
  • Analysts and coverage link the revival to Honda’s recent pivot away from some EV plans toward hybrids, a shift that would put U.S. assembly and Ohio jobs at the center of Honda’s near‑term powertrain strategy.