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Report: AEW’s Fight Forever Caused at Least $30 Million Loss

Reported development delays and weak sales drove a large write-down and are expected to push AEW to delay any near-term game projects.

Overview

  • A series of reports published Friday say that AEW recorded a markdown of at least $30 million tied to its 2023 game Fight Forever, according to reporting by Mike Straw that was carried by multiple wrestling outlets.
  • The loss is reported to stem from missed development deadlines that stretched the project beyond an initial 2022 target and delayed release until summer 2023, which raised production costs.
  • Sources told the reporter the game sold roughly half of AEW’s internal expectations, a shortfall that amplified the financial hit from rising development expenses.
  • AEW has not publicly confirmed the figure or released related financial documents, and the current coverage relies on unnamed sources and AEW contacts who did not verify licensing-talk claims.
  • If accurate, the write-down could make AEW more cautious about funding in-house game development and could shift the company toward licensing or third-party deals rather than starting a new project soon.