Overview
- REO opened refundable $25 reservations and reported roughly 5,500 bookings in the first six days, signaling early consumer interest in a low‑cost truck.
- The company is targeting a $21,500 base price for the T4X with higher trims at about $25,000 and $28,500, and it says basic models will omit features such as a radio or finished door cards.
- Runabout models are described as compact 'Ameri‑Kei' body‑on‑frame vehicles with mechanical four‑wheel drive, simple four‑cylinder gasoline engines without direct injection, and an exclusive manual transmission.
- Founder Zach De Bernardi revived the historic REO name and plans to assemble the vehicles in Texas with a timetable that calls for pre‑production in 2027 and volume production in 2028, but those dates and the pricing are unproven.
- Delivery depends on locking supplier contracts, factory arrangements, crash and emissions compliance, and stable government fuel‑economy policy, and if achieved the cars could make repairable, affordable trucks more widely available to budget buyers.