Overview
- Renato Moicano said on The Ariel Helwani Show that the UFC’s AI-made White House promo disrespected fans and looked sloppy.
- The teaser featured AI images of Ilia Topuria and Alex Pereira and aired during the UFC 327 broadcast to hype a planned White House card.
- Moicano called heavy AI use in content “brain rot” and said fans can tell when the promotion cuts corners.
- He argued the UFC should fly featured fighters to Washington, D.C., to shoot real footage instead of leaning on generated art.
- Dana White has dismissed complaints with a profane message to critics, signaling the promotion plans to keep using AI in its marketing.