Overview
- The acquisition, announced Thursday, gives Reliance full ownership of Anomaly’s trademarks, brand assets and digital properties.
- Priyanka Chopra Jonas stays on as creative director to guide product development and the brand vision.
- Reliance plans to scale the line across its stores and Tira, with India set as the first priority market.
- The company will tailor new formulas for Indian hair and scalp needs and pursue growth in North America, the U.K. and the Middle East.
- Maesa, which launched Anomaly in 2021 and left U.S. retail in late 2025, framed the sale as a planned handoff to enable the next phase, and no price was disclosed.