Particle.news
Download on the App Store

Reggie Fils-Aimé Says Nintendo Keeps Prices High by Design, Citing ‘Kyoto Craftsmanship’

He attributes stable prices to a “Kyoto craftsmanship” ethos focused on feature-complete releases.

Overview

  • Speaking at an NYU Game Center event, the former Nintendo of America chief said Nintendo rarely discounts first-party games by choice.
  • He described a philosophy of shipping games complete and avoiding large day-one patches that take hours to download.
  • He cited The Legend of Zelda: Breath of the Wild as never discounted, a claim Nintendo Everything corrected with evidence of an official markdown years after launch.
  • Reporting also notes that Nintendo runs periodic eShop sales with modest cuts that often top out around 30 percent.
  • Fils-Aimé added that prices should match a game's value rather than a fixed number, and no change to Nintendo’s discounting approach was announced.