Overview
- Reggie Fils-Aimé recounted at an NYU Game Center talk that Amazon asked Nintendo for heavy financial support so it could list Wii and DS hardware at the lowest price.
- He said he rejected the request as illegal, citing rules that bar giving one seller special funding to beat others on price.
- He added that Nintendo then halted Wii and DS console sales on Amazon, a move he framed as protecting relationships with other retailers.
- Fils-Aimé noted the stakes were high during the Wii and DS era, with roughly ten million units sold each year in the Americas.
- He said the two companies later reconciled, with Amazon strongly backing the original Switch launch, and outlets including Eurogamer, Nintendo Life, and Polygon reported his remarks from the public talk.