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Reggie Fils-Aimé Recalls Pokémon Ruby/Sapphire Holiday Shortage at New York Game Awards

He used the moment to emphasize a lesson about supply discipline for retailers.

Overview

  • Speaking at the New York Game Awards, Fils-Aimé recounted that retailers lacked enough Pokémon Ruby and a second title during his first week at Nintendo in late 2003.
  • He said stores were "a little upset" during the Christmas rush and added, "I never let that happen ever again."
  • Outlets noted he cited Pokémon Emerald but likely meant Pokémon Sapphire, given Emerald’s later release timeline in Japan and the United States.
  • The remarks came as he presented the Andrew Yoon Legend Award to the Pokémon franchise at the ceremony.
  • He praised working with The Pokémon Company and singled out the Poké Ball Plus with Mew as a favorite accessory.