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Reggie Fils-Aimé Defends Nintendo’s No-Discount Philosophy, Citing ‘Kyoto Craftsmanship’

His comments highlight a quality-first ethos with hints of price flexibility.

Overview

  • Speaking at the NYU Game Center, Reggie Fils-Aimé said Nintendo aims to ship games fully finished and to avoid large day-one patches, a stance he likened to Kyoto artisan craftsmanship.
  • Fils-Aimé used The Legend of Zelda: Breath of the Wild as an example he said never got cheaper, and Nintendo Everything reported the game later received an official discount.
  • He added that pricing should match a game’s value rather than a fixed number, signaling that rigid price tags may not fit every release.
  • Nintendo’s recent moves for Switch 2 show selective flexibility, with Splatoon Raiders set at $49.99 and digital editions priced $10 below physical copies.
  • Reporters note Nintendo rarely runs deep sales, with typical cuts around 30 percent, and some coverage points to past titles that gained content after launch, showing the philosophy is a guide rather than a rule.