Overview
- Prime Video held the one-day 'Elle World' pop-up at Hall des Lumières Saturday, June 20, to mark Legally Blonde’s 25th anniversary and promote the prequel series Elle.
- Reese Witherspoon reunited with Jennifer Coolidge, Selma Blair, Ali Larter, Matthew Davis and Victor Garber on the red carpet while publicly 'passing the pink torch' to Lexi Minetree.
- The campaign leaned on fashion as continuity: Minetree wore the exact Marc Jacobs dress Witherspoon wore to the 2001 premiere and Witherspoon appeared in a pink Prada dress with Christian Louboutin pumps.
- Elle, a prequel about Elle Woods’s teenage years executive-produced by Witherspoon and starring Lexi Minetree, is set to premiere worldwide on July 1 on Prime Video and was already renewed for a second season.
- The event and wardrobe handoff aim to reassure longtime fans, amplify nostalgia-driven press coverage, and position the series as the start of a broader franchise strategy tied to the original film’s cultural iconography.