Overview
- An opening event on April 30 will feature Mayor Peter Tschentscher tapping a 1,000‑liter limited anniversary beer brewed by Astra.
- The first-ever Panini sticker album dedicated to a single street is slated to hit retail in late April, with an initial 250,000 packs planned for nationwide outlets.
- An early‑summer tug‑of‑war championship at Heiligengeistfeld will highlight the historic craft of the Reepschläger rope‑makers.
- Historical guided tours with museum partners will trace the Reeperbahn’s evolution from 1626 to the present as part of the anniversary program.
- The Olivia Jones Family will offer special Kiez tours and celebrate its own 20th anniversary with a summer festival.