Overview
- Reebok confirmed a multi-year partnership with the Colombian star as the face of its Born Classic. Worn for Life. campaign.
- The campaign film by Renell Medrano recreates iconic moments tied to Reebok’s legacy, including nods to Princess Diana, Jane Fonda and Cybill Shepherd.
- The Classics spring/summer 2026 Garment Leather lineup launches Feb. 18 with the Workout Plus, Freestyle Lo, Club C 85 and Classic Leather priced at $75–$85.
- CEO Todd Krinsky said Karol G will raise awareness of refreshed silhouettes like the Workout Plus and Freestyle Lo, emphasizing storytelling as the brand’s focus.
- A co-designed Karol G x Reebok footwear and apparel collection is in development with a release expected in 2027.