Overview
- Reebok announced the seasonal “Born Classic. Worn Together.” campaign on Friday, July 31, 2026, with a commercial filmed in Mexico City that uses Tropicoqueta’s orange palette and the song “Tropicoqueta.”
- The campaign is the first major rollout in the multiyear ambassadorship Reebok confirmed in January that positions Karol G as a global creative muse for a revived Reebok Classics platform.
- Key Reebok Classic styles highlighted in the activation are the Club C 85, Freestyle Hi, and Workout Plus, all available on Reebok.com and select retailers and showing increased demand from fans.
- Reebok’s spot is intentionally synchronized with Karol G’s Viajando Por El Mundo Tropitour, her Tropicoqueta album rollout, and related commercial partners such as Casa Dragones tequila to reinforce a single artist-controlled brand universe.
- Industry coverage frames the effort as a sign that mainstream global brands are elevating Latina artists beyond segmented Hispanic marketing and tapping the growing commercial reach of Latin music and Hispanic consumers.