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RE/DONE Launches Limited ‘Devil Wears Prada 2’ Tee Capsule

The drop uses iconic quotes to sell a premium, recycled-cotton collectible.

Overview

  • The three-shirt capsule, which went live Tuesday on shopredone.com, is available online in limited quantities.
  • Each design features hand-painted watercolor art built around fan-favorite lines such as “Everybody wants to be us,” “That’s all,” and “Florals? For spring? Groundbreaking.”
  • The tees cost $160 each and use RE/DONE’s recycled heritage cotton jersey in sizes XS through XL.
  • The drop follows the film’s world premiere coverage on Disney+, and the sequel reaches theaters on May 1.
  • The release continues RE/DONE’s creative partnership with Disney, and coverage points to more brand tie-ins ahead of opening day.